Top Spenders on Long Distance Calls

SOURCE: Scarborough Research
Scarborough USA+ Release 1 2008 (12 months only)
Adults that have spent $100 or more on long distance calls

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Rank City* Percentage (%)**
1New Orleans, LA9
2Miami/Ft.Lauderdale, FL8
3West Palm Beach/Fort Pierce, FL6
4Bakersfield, CA5
4Dallas/Fort Worth, TX5
4Harlingen/McAllen, TX5
4Memphis, TN5
4Nashville, TN5
4New York, NY5
5Atlanta, GA4
5Charlotte, NC4
5Chicago, IL4
5El Paso, TX4
5Fresno/Visalia, CA4
5Hartford/New Haven, CT4
5Houston, TX4
5Los Angeles, CA4
5Mobile, AL/Pensacola, FL4
5Orlando/Daytona Beach/Melbourne, FL4
5Phoenix, AZ4
5Salt Lake City, UT4
5Tampa/St.Petersburg, FL4
5Wichita/Hutchinson, KS4
 NATIONAL AVERAGE3
6Albany/Schenectady/Troy, NY3
6Albuquerque/Santa Fe, NM3
6Austin, TX3
6Baltimore, MD3
6Birmingham, AL3
6Charleston/Huntington, WV3
6Fort Myers/Naples, FL3
6Honolulu, HI3
6Jacksonville, FL3
6Las Vegas, NV3
6Little Rock/Pine Bluff, AR3
6Louisville, KY3
6Norfolk/Portsmouth/Newport News, VA3
6Oklahoma City, OK3
6Philadelphia, PA3
6Raleigh/Durham, NC3
6Richmond/Petersburg, VA3
 
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Rank City* Percentage (%)**
6San Antonio, TX3
6San Diego, CA3
6San Francisco/Oakland/San Jose, CA3
6Spokane, WA3
6Washington, D.C.3
7Boston, MA2
7Chattanooga, TN2
7Cincinnati, OH2
7Colorado Springs/Pueblo, CO2
7Columbus, OH2
7Dayton, OH2
7Denver, CO2
7Detroit, MI2
7Flint/Saginaw/Bay City, MI2
7Grand Rapids/Kalamazoo/Battle Creek, MI2
7Greensboro/High Point/Winston-Salem, NC2
7Greenville/Spartanburg/Asheville/Anderson, SC2
7Knoxville, TN2
7Lexington, KY2
7Milwaukee, WI2
7Minneapolis/St. Paul, MN2
7Portland, OR2
7Roanoke/Lynchburg, VA2
7Sacramento/Stockton/Modesto, CA2
7Syracuse, NY2
7Toledo, OH2
7Tulsa, OK2
7Wilkes-Barre/Scranton, PA2
8Buffalo, NY1
8Cleveland/Akron, OH1
8Des Moines/Ames, IA1
8Green Bay/Appleton, WI1
8Harrisburg/Lancaster/Lebanon/York, PA1
8Indianapolis, IN1
8Kansas City, MO1
8Pittsburgh, PA1
8Providence/New Bedford, RI1
8Rochester, NY1
8Seattle/Tacoma, WA1
8St. Louis, MO1
8Tucson, AZ1

*Scarborough measures 77 Top DMAs®. A DMA™, or Designated Market Area, is a Nielsen Media Research term to denote a group of counties in which the commercial TV stations in the metro/central area achieve the largest audience share.
**All are rounded to the nearest percent.
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